early 90s Acura was the stuff of… wait for it… Legends. Honda’s experiment to launch a luxury brand (read: higher profit margins) was a roaring success as they pushed the envelope of what a Japanese car brand could be. even rap legend Ludacris kept his Legend for decades before he upgraded to an NSX.
while RADwood enthusiasts today might celebrate the Legend, performance enthusiasts of the day celebrated the Integra. the boxy first-generation was somewhat of a economy Legend. the second-generation Type R, however, made every boy racer question why their fate wasn’t to be born to rich parents. Japanese Domestic Market front clip in Championship White, please.
so what in the bloody hell happened? the Integra kept its name in Japan, but was marketed in North America as the RSX. then it died. then the beak of all Acuras grew and grew. the interiors became sterile. on the search for a family SUV we test drove the then new 3rd-generation MDX. compared to the 2nd-generation it became sterile. unexciting. and in the most insulting way possible… Honda-like.
today’s Acura is… a bit off. the NSX is an amazing supercar that no one buys. the last Acura that caught my attention was out of fascination and not lust. it was simply because my first time seeing (or even knowing about) the V6 AWD Acura TLX A-Spec was trudging through Chicago in the winter and thinking that was a great car for that use case. Acura spent time building an 8-bit video game to ultimately unlock their Type S Concept which looks just like any other boring, plain, modern Acura.
and that’s just it. the future of Acura looks boring. their ARX-05 daytona prototype car just missed the podium in this year’s Rolex 24 Hours of Daytona. and that’s symbolic of what the future holds. just missing the mark. if the most exciting thing for them is special edition MDX models, then those of us that were around for Acura’s glory days should just buy 30 year old cars off of Craigslist.
daily automotive addiction.